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How can a business implement conversion rate optimization? Brooks Running Shoes For this example, we will be looking at   Brooks Running , a performance footwear company that would like to increase its online sales. Implementing conversion rate optimization must begin by understanding that conversion rate optimization is a continuous process that will focus on making it easier for visitors to achieve the website's primary goal (Brooks’ goal is to get people to buy shoes). Fin

Why should digital marketers understand web analytics? Web analytics are important as a digital marketer because “to measure is to know”. If you do not measure your marketing efforts, then how do you know what is doing well and what isn’t? If you know the performance of your marketing efforts, you can act on what campaigns need improvement. It is also great to know what channels are working well so you can invest more effort and money in that specific campaign. Web analytics